The Art & Science of Personal Health Coaching.
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Shop Around

Never settle for second best, especially when it comes to your health.
We want you to consider yourself in the most capable hands.

So shop around the professional expertise, the unlimited personal support, and the compassion that you'll need and deserve to effectively improve your health in a meaningful way.

We are confident in our qualifications, experience, integrity and above all else, our sincere passion to improve your health in a safe, effective and sustainable way.

Why not invest a few minutes thoughtfully searching for a professional that could change your life for the better,  while avoiding the opportunists who are betting that you won't bother?

So shop around and see for yourself.
Try this:

  • Open a couple of browser windows and search for "health coach" or "wellness coach" plus the name of your city or town.
  • Once you find two coaches make some side-by-side comparisons using Dr. Peña's "10 Red Flags for the Wellness Industry." 
  • Repeat as necessary.
Shop smartly with Dr. Peña's
⛳     10 Red Flags  For Your Search For a Coach     ⛳

1. What's in the title?

"Health Coach", "Wellness Coach" or "Nutritionist" are NOT sufficient qualifications.  Anyone can claim to be any of these, so look for more reputable qualifications such as at least college degrees in relevant areas (science, psychology, exercise physiology) or advanced degrees (R.D., M.S., M.D., PhD.) in health, medicine, or nutrition.  Be especially weary of self-fashioned gurus whose personal stories involve some version of being in an awful state of health before discovering an extraordinary solution which they now promise to share with you, for a price.

2. Cookie-cutter website?

Compare and contrast sites closely.  With a sharp eye you may soon discover that two seemingly unrelated websites have identical content (including photos, blog entries, descriptions of the training or the approach of the coach).  This may be a sign that there is a much larger organization behind both websites that is mass-producing 'experts.'

3. Real qualifications?

Does the coach have any relevant and accredited academic qualifications? When in doubt, google their institution's name along with the word "credentialwatch."  Alternatively, check if their organization is listed under "List of unrecognized higher education accreditation organizations."  Also, being "Board-certified" may mean very little, depending on the specific 'board' in question.

4. Big company behind the curtain?

Check out the videos, advertisements and the very fine print at the bottom of the web page to see if a particular institute or company is commercially supporting the web site while conveniently promoting their own coaching training courses, books or weight loss products to you as advertisements banners.  This may mean that the real income stream is from certifying coaches instead of successfully coaching people like you. 

5. Where's the proof?

 Does the coach offer methods that are not proven by scientific research to be safe, to do what you expect them to do and to give you lasting results, such as 'detoxes', 'cleanses' or even 'healing prayers'?  If the treatment being offered requires you to "believe in" a particular field of healing then you can be sure there is very little proof that it will do anything for you.

6. The salesman in coach's clothing

Is your prospective "health coach" a salesman in disguise? Does the site have a "Shop" section selling you unproven supplements, remedies or gadgets?  Does the site bombard you with videos and ads of products by a parent company? Does the fine print include an FDA Disclaimer stating that the products sold are not "intended to diagnose, treat, cure or prevent any disease"?  This is an open admission, required by law, that their products have not been shown to fix or improve anything, even if the website has just meaninglessly boasted that it "detoxifies, cleanses, balances, boosts, supports" or "energizes" you!

7. Medical or 'sciencey'-sounding tests?

Do they offer you huge panels of tests and analyses, questionable yet costly "hormone" vials or injections, or by-mail 'analyses' of hair, urine or skin?  Does your common sense make you wonder if those purported investigations are really necessary?

8. Impressive and over-your-head language and terminology?

Does the site you are reading use technical terminology that sounds impressive and yet you wouldn't be able to a friend what that term really means?  Are you coming across vague, meaningless, or pseudo-scientific terms such as unspecified "toxins", "detox","purifying", "cleanse" or "anti-aging"?

9.  Do they want to play doctor with you?

Does the site make vague or unsubstantiated claims suggesting the identification, diagnosis or cure of a chronic or serious disease?  In particular, look for bogus references to testosterone, the thyroid gland or the adrenal glands.

10. What is the real value and what is the real cost?

Do they sell you plans, programs or packages that suggest being tailored to your needs but are in fact little more than generic and overpriced collections of commonsensical instructions, exercises and recipes? Unfortunately you may not be able to tell until you've paid for their product/service and you discover that their "100% Satisfaction Guarantee" only works if they pick up the phone!
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